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Ben Horowitz introduced the concept of the 'Peacetime CEO' vs. the 'Wartime CEO. ' Peacetime leaders focus on culture and expansion. Wartime leaders focus on survival and victory. 'Peacetime CEO sets big, hairy, audacious goals. Wartime CEO is too busy fighting the enemy to read management books. ' He teaches that great leaders must be capable of both, but most importantly, they must know which mode the company requires right now.
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