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How does Creativity connect to the bigger picture? Ben Horowitz understood these relationships deeply. This collection shows you how they integrated Creativity into their broader philosophy, with each quote fully sourced. Use it to build coherent mental models rather than collecting isolated ideas. When you need Ben Horowitz's systematic thinking on Creativity, start here.
"You have to be creatively brave to tell the truth when the truth is uncomfortable."
"Creativity is the ability to see a path where everyone else sees a dead end."
"A creative culture is one where the best idea wins, regardless of who it came from."
"The hardest thing about innovation is that the most creative ideas often sound like the worst ideas initially."
"The most creative thing a leader can do is build an environment where people feel safe enough to fail."
"To create something great, you must first believe that it is possible when no one else does."
"The best creative work happens when you are deeply uncomfortable."
"You can't just copy culture; you have to creatively adapt it to your own company's unique mission."
"If you are not doing something that looks a little crazy to the outside world, you probably aren't being creative enough."
"You have to be creative enough to find the 'silver bullet' when everyone else is looking for a lead one."
"Creativity is the bridge between what is and what could be."
"A startup is a creative hypothesis that you test against the reality of the market."
"In wartime, the CEO must be creatively paranoid. You have to imagine the threats before they manifest."
"If you don't have a creative way to differentiate, you are just a commodity waiting to be disrupted."
"Culture isn't just a set of values; it's the creative solution to the problem of human behavior at scale."
"You cannot outsource creativity. It has to be the heartbeat of the founding team."
"Creativity is the fuel for the transition from a peacetime company to a wartime survivor."
"The best product managers are those who can creatively bridge the gap between what is technically possible and what the customer loves."
"Great technology companies are built on a foundation of creative technical breakthroughs that solve real human needs."
"Every great story is a creative act of making the complex simple and the boring meaningful."
"Programming is a creative art form, but it's an art form that has to run on a machine without crashing."
"Hiring for creativity means looking for people who have solved problems in ways that weren't in the manual."
"When the facts change, the creative leader changes their mind. Stagnation is the enemy of creativity."
"Constraints are the best friends of creativity. When you have no resources, you have to think."
"The difference between a good company and a great one is the creative energy of its culture."
"True creativity requires an obsession with the problem, not an obsession with your first solution."
"Creativity is not a department; it's a way of looking at every bottleneck as an opportunity."
"Creativity in management is about finding the right incentive to make the right behavior the easiest path."
"The struggle is where perfection hits the wall and creativity begins. It is the land of no easy answers."
"Innovation is the creative byproduct of a team that refuses to accept the status quo."
"Design is not just how it looks; it is the creative architecture of how the user experiences your vision."
"Innovation requires a different kind of creativity; it requires the courage to be wrong and the persistence to be right."
"The most creative CEOs are the ones who can see the future and work backward to the present."
"The struggle is the creative process of turning a dream into a reality through sheer force of will."
"Creativity is about connecting the dots that others don't even see."
Seeing how Ben Horowitz approaches Creativity helps you apply the idea with more precision.
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"Use this collection whenever you need Ben Horowitz's lens on Creativity."