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Seth Godin's insights on Growth aren't theoretical—they're battle-tested wisdom from someone who operated at the highest level. This collection distills that experience into quotable principles, each with source context for verification. When you're navigating Growth in the real world, these quotes offer the kind of practical guidance that only comes from direct experience.
"The lizard brain is the voice in your head that tells you to be safe. Innovation requires silencing it."
"Go for the edges. That's where the growth is."
"The plan should be to learn as fast as possible."
"You can't have a vision if you're too busy looking in the rearview mirror."
"You don't need more time; you need more focus. Time is finite, but focus is a muscle you can grow."
"Build it, and they will come' only works in the movies. Social Media is a 'build it, nurture it, engage them, and they may stay and tell others' business."
"In the connection economy, the person who gives the most wins."
"Everything that is worth doing is worth doing poorly at first."
"Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is."
"The most efficient way to change your habits is to change your environment."
"The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong."
"If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader."
"The lizard brain is the source of the resistance. It's the part of our brain that is afraid."
"A master is someone who has failed more times than the beginner has even tried. But they failed while being focused."
"If you are not failing, you are not innovating. If you are not failing, you are not trying."
"Better to be the one who smiled than the one who didn't smile back."
"The smallest viable market is the focus that leads to growth."
"The most confident people are the ones who have failed the most."
"Instead of looking for customers, look for people to serve."
"If you’re not uncomfortable in your work, you’re probably not doing deep work. Real work requires emotional labor."
"The lizard brain hates confidence because confidence implies change."
"If it doesn't scare you, you're probably not doing it right."
"If you're not failing, you're not planning for enough growth."
"If you are not failing, you're not trying hard enough."
"Innovation is a choice. It's not a gift."
"Your plan is only as good as your ability to adapt."
Seeing how Seth Godin approaches Growth helps you apply the idea with more precision.
Pick one quote to guide a decision today, then return for deeper perspective.
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"Use this collection whenever you need Seth Godin's lens on Growth."