Consulting the Archives...
Generating fresh insights specifically for this topic.
This may take a moment.
Generating fresh insights specifically for this topic.
This may take a moment.
Seth Godin changed the way we think about marketing and business. He teaches that in a world of infinite choice, 'average' is a failing strategy. You must be a 'Purple Cow'—something remarkable that people want to talk about. He advocates for 'Permission Marketing'—building a relationship with customers based on trust rather than interruption. For Godin, business is about serving a specific 'tribe' better than anyone else.
"People don't buy what you make. They buy how you make them feel."
"Permission marketing is the privilege of delivering anticipated, personal and relevant messages to people who actually want to get them."
"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"Strategic quitting is the secret of successful organizations."
"Hard work is about doing the things that other people don't want to do."
"If it’s not worth talking about, it’s not worth doing."
"The goal is not to be perfect, the goal is to be human."
"Becoming a linchpin is a choice, not a gift."
"Remarkable marketing is the art of building things worth noticing right into your product or service."
"The only way to be indispensable is to be different."
"A product for everyone is a product for no one."
"Don't find customers for your products, find products for your customers."
"The smallest viable market is the focus that leads to growth."
"People don't buy what you make. They buy how it makes them feel."
"Real learning happens when we are engaged in solving a problem that matters."
"Anxiety is just excitement without breath."
"If it's not a 'hell yes' it's a 'no'."
"Everything that can be measured can be improved."
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
"The best way to be noticed is to be remarkable."
"Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them."
"The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there."
"Art is what we call it when we're able to connect with another person."
"The cost of being wrong is less than the cost of doing nothing."
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."
"If you wait until you're ready, it's almost certainly too late."
"The question isn't 'Can I do this?', the question is 'Will I do this?'"
"Leadership is the art of giving people a platform for spreading ideas that work."
"You are not your resume, you are your work."
"A penguin cannot become a giraffe, so be the best penguin you can be."
"The problem with competition is that it takes away the requirement to be creative."
"Quitting is better than slogging through a dead end."
"If you can't state your position in eight words, you don't have a position."
"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't."
"Marketing is no longer about the stuff that you make, but about the stories you tell."
Seeing how Seth Godin approaches Business helps you apply the idea with more precision.
Pick one quote to guide a decision today, then return for deeper perspective.
Search More
Jump to another topic, author, or pillar without leaving the archive.
"Use this collection whenever you need Seth Godin's lens on Business."