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Seth Godin changed the way we think about marketing and business. He teaches that in a world of infinite choice, 'average' is a failing strategy. You must be a 'Purple Cow'—something remarkable that people want to talk about. He advocates for 'Permission Marketing'—building a relationship with customers based on trust rather than interruption. For Godin, business is about serving a specific 'tribe' better than anyone else.
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"Use this collection whenever you need Seth Godin's lens on Business."