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Seth Godin believes that innovation is not about wait-for-the-muse inspiration; it's about the discipline of 'shipping. ' He argues that 'if you don't ship, you haven't done anything. ' He warns against the 'Resistance'—the voice in your head that tells you your work isn't good enough. He teaches that innovation requires the courage to be wrong and the willingness to put your work into the world before it's perfect.
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