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Seth Godin believes that innovation is not about wait-for-the-muse inspiration; it's about the discipline of 'shipping. ' He argues that 'if you don't ship, you haven't done anything. ' He warns against the 'Resistance'—the voice in your head that tells you your work isn't good enough. He teaches that innovation requires the courage to be wrong and the willingness to put your work into the world before it's perfect.
"Innovation is a choice. It's not a gift."
"You don't need a new plan for next year. You need a commitment."
"You cannot be remarkable by following someone else's path to remarkability."
"The goal isn't to be perfect. The goal is to be done."
"Everything that can be measured is being measured. The only things left are the things that cannot be measured, like trust and art."
"Instead of looking for the next big thing, look for the thing that's worth doing, even if it doesn't work."
"You are not your resume, you are your work."
"The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate."
"The best way to be missed when you're gone is to stand for something when you're here."
"The Dip is the secret to success. Knowing when to quit the wrong things and double down on the right ones."
"Marketing is an iterated game; if you trick someone once, you lose the chance to serve them forever."
"An innovator is someone who sees the world differently and has the guts to act on it."
"You don't need more time, you need more focus."
"Shipping is the collision between your work and the outside world."
"Innovation is a byproduct of a vision that refuses to settle for the status quo."
"Innovation is the work of doing something that might not work."
"Status quo is the enemy of innovation. It is the anchor that keeps you from sailing."
"Remarkable is a word that means 'worth making a remark about.'"
"The safe thing to do is the risky thing to do."
"Curiosity is the engine of innovation."
"The best way to get a good idea is to have a lot of ideas."
"Every day is a chance to do something that matters."
"If you're not uncomfortable, you're not leading."
"Waiting for a guarantee is the same as waiting for a failure."
"In a world of connection, the person who gives the most value away ends up with the most influence."
"Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is."
"The cost of being wrong is less than the cost of doing nothing."
"Permission marketing is the privilege of delivering anticipated, personal and relevant messages to people who actually want to get them."
"The lizard brain is the voice in your head that tells you to be safe. Innovation requires silencing it."
"Don't find customers for your products, find products for your customers."
"The people who find the edges are the ones who change the world."
"Soon is not as good as now."
"If you want to be more creative, you have to be willing to be more wrong."
"If you're remarkable, it's likely that some people won't like you. That's part of the definition of remarkable."
"The only way to be indispensable is to be different."
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