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Priorities Quotes

Priorities are how strategy says no. They turn a long list into a short list and a short list into progress. Priorities quotes resonate because they make trade-offs explicit: if everything is important, nothing is. Strategy collapses without prioritization because resources are finite—time, attention, capital, talent. Choosing the priority is the real decision; everything else is scheduling.

"Do not be afraid to give up the good to go for the great."
John D. Rockefeller
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Source: Biography: Titan by Ron Chernow

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"Our first duty is to do our work well, and our second is to help others."
John D. Rockefeller
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Source: Speech: The Personal Relation in Industry

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"You should have a checklist. You need to prioritize the risks you are willing to take."
Charlie Munger
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Source: Talk: 2007 USC Law Commencement Speech

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"Good management consists in showing average people how to do the work of superior people."
John D. Rockefeller
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Source: Book: Random Reminiscences of Men and Events

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"One should always keep a record of where every penny goes."
John D. Rockefeller
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Source: Biography: Titan by Ron Chernow

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"Simplicity has a way of improving performance by enabling us to better understand what we are doing."
Charlie Munger
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Source: Talk: 2022 Daily Journal Annual Meeting

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"I always tried to turn every disaster into an opportunity."
John D. Rockefeller
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Source: Biography: Titan: The Life of John D. Rockefeller, Sr.

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"Every day I set aside a time for quiet reflection on the business at hand."
John D. Rockefeller
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Source: Autobiography: Random Reminiscences of Men and Events

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"I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines."
Charlie Munger
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Source: Speech: USC Business School Commencement

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"He who works all day has no time to make money."
John D. Rockefeller
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Source: Biography: The Tycoons

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"I believe that love is the greatest thing in the world; that it alone can overcome hate; that right can and will triumph over might."
John D. Rockefeller
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Source: Speech: Radio Address, 1933

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"Knowing what you don't know is more useful than being brilliant."
Charlie Munger
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Source: Interview: Wall Street Journal (2019)

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"Singleness of purpose is one of the chief essentials for success in life, no matter what may be one's aim."
John D. Rockefeller
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Source: Book: Random Reminiscences of Men and Events

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"The man who starts out simply with the idea of getting rich won't succeed; you must have a larger ambition."
John D. Rockefeller
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Source: Biography: Titan by Ron Chernow

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"Acknowledging what you don't know is the dawning of wisdom."
Charlie Munger
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Source: Talk: Daily Journal Annual Meeting 2020

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"The secret of success is to do the common thing uncommonly well."
John D. Rockefeller
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Source: Autobiography: Random Reminiscences of Men and Events

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"Do not let the small things distract you from the grand design."
John D. Rockefeller
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Source: Letter: Letters to his son

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"I have a 'too hard' pile and I just keep things out of it. I'm not looking for hard problems to solve."
Charlie Munger
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Source: Talk: 2019 Daily Journal Annual Meeting

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"Focus on the details, for the details make the whole."
John D. Rockefeller
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Source: Autobiography: Random Reminiscences of Men and Events

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"The most important thing for a young man is to establish a credit—a reputation, character."
John D. Rockefeller
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Source: Book: Random Reminiscences of Men and Events

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"It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent."
Charlie Munger
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Source: Book: Poor Charlie's Almanack

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"The major priority of any business is to serve the public efficiently."
John D. Rockefeller
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Source: Speech: The Personal Relation in Industry

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"I can think of nothing less pleasurable than a life devoted to pleasure."
John D. Rockefeller
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Source: Biography: Titan by Ron Chernow

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"The big money is not in the buying and the selling, but in the waiting."
Charlie Munger
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Source: Speech: 1994 USC Business School Speech

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"Success comes from keeping the ears open and the mouth closed."
John D. Rockefeller
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Source: Biography: John D. Rockefeller: The Wealthiest Man in American History

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"It is very important to remember what you are working for."
John D. Rockefeller
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Source: Letter: Letters to his son

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"The first rule of a happy life is low expectations."
Charlie Munger
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Source: Talk: Daily Journal Annual Meeting

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"I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty."
John D. Rockefeller
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Source: Speech: Address at the University of Chicago

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"The way to make money is to buy when blood is running in the streets."
John D. Rockefeller
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Source: Interview: During the Panic of 1873

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"I believe in the discipline of mastering the best that other people have ever figured out. I don’t believe in just sitting down and trying to dream it all up yourself."
Charlie Munger
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Source: Lecture: University of Michigan 2010

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"I would rather have a large income from a few well-managed sources than a small income from many."
John D. Rockefeller
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Source: Autobiography: Random Reminiscences of Men and Events

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"Waste is the enemy of all progress; we must prioritize its elimination."
John D. Rockefeller
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Source: Autobiography: Random Reminiscences of Men and Events

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"Spend each day trying to be a little wiser than you were when you woke up."
Charlie Munger
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Source: Speech: USC Gould School of Law Commencement 2007

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"The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun."
John D. Rockefeller
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Source: Book: How to Win Friends and Influence People (Cited)

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"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
John D. Rockefeller
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Source: Book: Titan: The Life of John D. Rockefeller, Sr.

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Why these quotes matter

Priorities prevent dilution. They ensure your best resources go to your best opportunities.

How to apply them daily

Pick one priority per quarter and align weekly work to it. Create a not now list for everything else. Review every new request through the priority lens before saying yes.

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"Priorities are the difference between busy and effective."