Jim Collins Quotes

"Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going — for where you are going will almost certainly change p. xx"

"Core values = The organization’s essential and enduring tenets – a small set of general guiding principles, not to be confused with specific cultural or operating practices, and not to be compromised for financial gain or short-term expediency."

"A culture of discipline is not a principle of business, it is a principle of greatness. p. 1"

"Purpose = The organization’s fundamental reasons for existence beyond simply making money – a perpetual guiding star on the horizon, not to be confused with specific goals or business strategies p. 73"

"The most effective leaders of companies in transition are the quiet, unassuming people whose inner wiring is such that the worst circumstances bring out their best. They're unflappable, they're ready to die if they have to. But you can trust that, when bad things are happening, they will become clearheaded and focused. p. 46"

"Good is the enemy of great. That good is the enemy of great is not just a business problem. It is a human problem As cited in: Margaret A. Byrnes, ‎Jeanne Baxter (2006), The Principal's Leadership Counts!. p. 99"