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How does Purpose connect to the bigger picture? Steve Jobs understood these relationships deeply. This collection shows you how they integrated Purpose into their broader philosophy, with each quote fully sourced. Use it to build coherent mental models rather than collecting isolated ideas. When you need Steve Jobs's systematic thinking on Purpose, start here.
"You have to be burning with an idea, or a problem, or a wrong that you want to right."
"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me."
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
"Your time is limited, so don't waste it living someone else's life."
"We don't get a chance to do that many things, and everyone should be really excellent. Because this is our life."
"We’re here to put a dent in the universe. Otherwise why else even be here?"
"I want to put a ding in the universe."
Seeing how Steve Jobs approaches Purpose helps you apply the idea with more precision.
Pick one quote to guide a decision today, then return for deeper perspective.
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"Use this collection whenever you need Steve Jobs's lens on Purpose."