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Simon Sinek illustrates consistency with a dental hygiene analogy: brushing your teeth for two minutes doesn't do anything. But brushing for two minutes twice a day for a lifetime saves your teeth. He argues that we overvalue intensity (the offsite, the big launch, the grand gesture) and undervalue consistency (the daily check-in, the small kindness, the routine). He teaches that leadership, love, and success are all accumulations of small, consistent acts that seem insignificant in the moment but compound over time.
"Trust is not a checklist. It is a feeling that comes from shared values and consistent actions."
"Consistency in our actions builds the trust that allows us to persevere together."
"Integrity is when our words and our deeds are consistent with our intentions."
"If you are only working for the weekend, you are playing the finite game."
"Trust is not formed in a day. It is the result of many small, consistent actions over time."
"The only way to find your why is to look back and see what themes have consistently appeared in your life."
"Confidence is the byproduct of living a life of integrity."
"You cannot rush trust. It is a biological process that happens over time."
"Trust is built on telling the truth, not telling people what they want to hear."
"We are very good at intensity. We are very bad at consistency. But leadership is about consistency."
"The strength of a culture is defined by how the people treat each other."
"Success is a result of consistency over time, not a single moment of brilliance."
"It is better to disappoint people with the truth than to appease them with a lie."
"The only competition is yourself. Be better today than you were yesterday."
"It’s not about being the best; it’s about being better than you were yesterday."
"Consistency is more important than intensity."
"Confidence is the result of consistently doing the right thing, even when it's hard."
"Confidence is not a destination, it's a practice."
"Building trust takes time and consistency; that is the foundation of strength."
"It is not the intensity of the workout that gets us into shape, it is the consistency."
"The goal is not to be perfect by the end, the goal is to be better today than we were yesterday."
"The goal is not to be perfect. The goal is to be better today than we were yesterday."
"The Infinite Game is not about winning or losing; it is about staying in the game as long as possible."
"There is no such thing as winning in business. There is only ahead and behind."
"A team is not a group of people who work together. A team is a group of people who trust each other."
"Better is a process, not a destination."
Seeing how Simon Sinek approaches Consistency helps you apply the idea with more precision.
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