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Need to make better decisions about Work? Simon Sinek's quotes serve as decision-making shortcuts, distilling complex thinking into clear principles. This collection is organized for quick reference, with full source context for every entry. Whether you're facing immediate choices or building long-term strategy around Work, these insights give you the clarity ambitious professionals demand.
"The goal of work is to feel that you have contributed something of value."
"Success is not a destination. It’s a journey of continuous improvement."
"Working hard for something we don't care about is called stress: Working hard for something we love is called passion."
"We can't always control our circumstances, but we can always control our response to them."
"Passion is not something you find; it’s something you bring with you."
"Under pressure, we don't rise to the occasion. We sink to the level of our training."
"Great leaders are those who are willing to sacrifice their own interests for the good of the group."
"The quality of a leader is not judged by the finished product but by the people who helped create it."
"To be a leader, you must first be a follower."
"Innovation is not a department. It’s a mindset."
"Fulfillment comes when we live our lives on purpose."
"Integrity is when our words and our deeds are consistent with our intentions."
"Dream big. Start small. But most of all, start."
"Trust is built on telling the truth, not telling people what they want to hear."
"The value of a business is not what it makes, but what it makes possible."
"Safe is good for sidewalks and swimming pools, but life and work require adventure."
"It is better to have a group of people who are working for the same thing than a group of people who are working for themselves."
"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."
"The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen."
"Confidence is the ability to look at a challenge and say, 'I can do this.'"
"We are not victims of our situation. We are the architects of it."
"The most important thing in communication is hearing what isn't being said."
"Your 'Why' is the purpose, cause, or belief that inspires you to do what you do."
"Corporate culture matters. How management chooses to treat its people impacts everything for better or for worse."
"The only way to do great work is to love what you do."
"You don't hire for skills; you hire for attitude. You can always teach skills."
"A team is not a group of people who work together. A team is a group of people who trust each other."
"A star wants to see himself rise to the top. A leader wants to see those around him rise to the top."
"The best way to find out what you should be doing is to do something."
"Consistency is more important than intensity."
"If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears."
"Leadership is not about being in charge. It is about taking care of those in your charge."
"Infinite games have no finish line, and the goal is to keep playing."
"Stress comes from working for something we don't care about."
"If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else."
Seeing how Simon Sinek approaches Work helps you apply the idea with more precision.
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"Use this collection whenever you need Simon Sinek's lens on Work."