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Sam Altman, the CEO of OpenAI, believes that most people underestimate their potential. He famously argues that 'it is often easier to start a hard startup than an easy startup. ' Why? Because ambitious projects attract the best talent and the most capital. People want to work on things that matter. He teaches that ambition serves as a gravity well, pulling the necessary resources toward you. 'You should be more ambitious,' he advises, 'because the world needs it. '
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