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Jim Collins famously stated, 'Good is the enemy of great. ' In his seminal book *Good to Great*, he argues that few people or companies become great precisely because it is so easy to settle for being good. He identified the variables that allow companies to make the leap: Level 5 Leadership, First Who Then What, and the Hedgehog Concept. He teaches that greatness is not a function of circumstance; it is largely a matter of conscious choice and discipline.
"Most businesses -— like most of anything else in life -— fall somewhere between mediocre and good. Few are great. When you compare great companies with good ones, many widely practiced business norms turn out to correlate with mediocrity, not greatness. So, then, why would we want to import the practices of mediocrity into the social sectors? p. 1"
Website: Wikiquote - Jim Collins (Good To Great And The Social Sectors, 2005)
"A culture of discipline is not a principle of business, it is a principle of greatness. p. 1"
Website: Wikiquote - Jim Collins (Good To Great And The Social Sectors, 2005)
"Good is the enemy of great. That good is the enemy of great is not just a business problem. It is a human problem As cited in: Margaret A. Byrnes, ‎Jeanne Baxter (2006), The Principal's Leadership Counts!. p. 99"
Website: Wikiquote - Jim Collins (Good To Great And The Social Sectors, 2005)
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