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When deciding whether to leave his high-paying job to start Amazon, Jeff Bezos used what he calls the 'Regret Minimization Framework. ' He projected himself forward to age 80 and asked: 'Will I regret not trying this? ' The answer was an immediate yes. For Bezos, success is defined by the absence of regret. He teaches that we should make our biggest life choices based on our future selves' perspectives, prioritizing the 'daring' over the 'safe' every time.
"You can build a business strategy around the things that are stable in time."
"If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."
"Long-term thinking is both a requirement and an outcome of true ownership."
"Big things start small."
"In the end, we are our choices. Build yourself a great story."
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"Our strategy is to put the customer first. If we do that, we'll be successful."
"If you're not flexible, you'll pound your head against the wall and you won't see a different solution."
"The narrative structure of a memo forces better thought and better understanding of what's important."
"If you want to be successful in the long-term, you have to have high standards for yourself and your team."
"Invention is the root of our success. We do things that are hard and we stay with them."
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