Jeff Bezos on Confidence Quotes

"If you double the number of experiments you do per year you’re going to double your inventiveness."

"If you can't tolerate critics, don't do anything new or interesting."

"We are stubborn on vision. We are flexible on details."

"One of the only ways to get out of a tight box is to invent your way out."

"What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tailwind is now a headwind - you have to lean into that and figure out what to do because complaining isn't a strategy."

"I believe you have to be willing to be misunderstood if you're going to innovate."

"The great thing about fact-based decisions is that they overrule the hierarchy."

"If you're going to invent, it means you're going to fail. You have to be okay with that."

"You have to have a certain amount of optimism to be an entrepreneur."

"Keep your eyes on the customer, not the competitor."

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

"We are willing to go down a bunch of dark alleys and occasionally we find something that really works."

"If you don't understand the details of your business you are going to fail."

"In the end, we are our choices. Build yourself a great story."

"It’s not an experiment if you know it’s going to work."

"Big things start small."

"I'm a big fan of all-you-can-eat buffets, but you have to be careful what you pick."

"The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'"

"You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter."

"Complacency is the enemy of all progress."

"Failure and invention are inseparable twins."

"If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."

"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

"I strongly believe that missionaries make better products."

"You want your customers to value your service; you don't want them to be just satisfied."

"We are all very focused on the long term, and that gives us a lot of confidence."

"If you're going to do anything new, you have to be willing to be misunderstood for long periods of time."

"Market research doesn't help. If you had gone to a customer in 1905 and asked, 'What do you want?' they would have said, 'A faster horse.'"

"The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company."

"The death of a company is when it starts to look at the past and say, 'That's how we did it then.'"

"If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table."

"Wandering is an essential counterbalance to efficiency."