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In a business world often obsessed with expansion and diversification, Steve Jobs championed the opposite: radical focus and simplicity. Upon returning to Apple in 1997, he slashed the product line from dozens to just four, saving the company from bankruptcy. He believed that 'deciding what not to do is as important as deciding what to do. ' Jobs viewed business not merely as money-making, but as a vehicle for delivering great products. His approach proves that a relentless commitment to quality and a simplified portfolio can lead to unprecedented financial success.
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