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Richard Branson built the Virgin empire on a philosophy of 'Screw It, Let's Do It. ' He believes that business should be an adventure, not a chore. 'Business opportunities are like buses, there's always another one coming. ' He focuses on disrupting industries where customers are poorly served, using his brand to offer better service and more fun. Branson teaches that if you aren't having fun, you're doing it wrong, and that a business is simply a group of people to improve other people's lives.
"Don't be embarrassed by your failures, learn from them and start again."
"Train people well enough so they can leave, treat them well enough so they don't want to."
"Success in business is about connections."
"You shouldn't blindly follow the rules; you should follow your heart."
"My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'"
"Building a business is not rocket science; it's about having a great idea and seeing it through."
"Fun is one of the most important - and under-rated - ingredients in any successful venture."
"You don't have to be a genius to be a successful entrepreneur; you just need to be a great delegator."
"Entrepreneurship is about turning what excites you in life into capital."
"You don't learn to walk by following rules. You learn by doing, and by falling over."
"Respect is how to treat everyone, not just those you want to impress."
"Every success story is a tale of constant adaptation, revision and change."
"If you spot an opportunity to really help people, you should take it."
"I have always believed that the way you treat your employees is the way they will treat your customers."
"Whatever your goal is, you will never succeed unless you let go of your fears and fly."
"Luck is what happens when preparation meets opportunity."
"The best way of learning about anything is by doing."
"Engage your emotions in your work. Your instincts and emotions are there to help you."
"If you don't have time for the small things, you won't have time for the big things."
"Overcoming fear is the first step to success."
"If you spot an opportunity and are really excited by it, throw yourself into it with everything you've got."
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
"Business opportunities are like buses, there’s always another one coming."
"Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple."
"Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients."
"To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials."
"Listen more than you talk. Nobody learned anything by hearing themselves speak."
"A business is simply an idea to make other people's lives better."
"A brand is only as good as the people behind it."
"The way to become a great leader is to look for the best in people."
"If you want to be a millionaire, start with a billion dollars and launch a new airline."
"Delegation is key. You have to be able to step back from the day-to-day to see the bigger picture."
"The best businesses come from people's bad personal experiences."
"For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility."
"Screw it, let's do it."
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