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Richard Branson built the Virgin empire on a philosophy of 'Screw It, Let's Do It. ' He believes that business should be an adventure, not a chore. 'Business opportunities are like buses, there's always another one coming. ' He focuses on disrupting industries where customers are poorly served, using his brand to offer better service and more fun. Branson teaches that if you aren't having fun, you're doing it wrong, and that a business is simply a group of people to improve other people's lives.
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