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Richard Branson built the Virgin empire on a philosophy of 'Screw It, Let's Do It. ' He believes that business should be an adventure, not a chore. 'Business opportunities are like buses, there's always another one coming. ' He focuses on disrupting industries where customers are poorly served, using his brand to offer better service and more fun. Branson teaches that if you aren't having fun, you're doing it wrong, and that a business is simply a group of people to improve other people's lives.
"I have always believed that the way you treat your employees is the way they will treat your customers."
"Every success story is a tale of constant adaptation, revision and change."
"Building a business is not rocket science; it's about having a great idea and seeing it through."
"The way to become a great leader is to look for the best in people."
"If you spot an opportunity and are really excited by it, throw yourself into it with everything you've got."
"Fun is one of the most important - and under-rated - ingredients in any successful venture."
"Engage your emotions in your work. Your instincts and emotions are there to help you."
"A brand is only as good as the people behind it."
"If you want to be a millionaire, start with a billion dollars and launch a new airline."
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
"To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials."
"The best way of learning about anything is by doing."
"For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility."
"Don't be embarrassed by your failures, learn from them and start again."
"Whatever your goal is, you will never succeed unless you let go of your fears and fly."
"Screw it, let's do it."
"Train people well enough so they can leave, treat them well enough so they don't want to."
"Capitalism is not a dirty word. If used correctly, it can be a force for good."
"A business is simply an idea to make other people's lives better."
"Luck is what happens when preparation meets opportunity."
"You don't have to be a genius to be a successful entrepreneur; you just need to be a great delegator."
"Entrepreneurship is about turning what excites you in life into capital."
"Business opportunities are like buses, there’s always another one coming."
"Listen more than you talk. Nobody learned anything by hearing themselves speak."
"Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients."
"Respect is how to treat everyone, not just those you want to impress."
"The best businesses come from people's bad personal experiences."
"Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple."
"Delegation is key. You have to be able to step back from the day-to-day to see the bigger picture."
"You shouldn't blindly follow the rules; you should follow your heart."
"You don't learn to walk by following rules. You learn by doing, and by falling over."
"There is no point in starting a business unless it is done out of frustration."
"If you don't have time for the small things, you won't have time for the big things."
"If you spot an opportunity to really help people, you should take it."
"Overcoming fear is the first step to success."
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