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Naval Ravikant's 'How to Get Rich' tweetstorm changed the way a generation thinks about money. For Naval, wealth isn't about working harder; it's about owning assets that earn while you sleep. He argues that you will never get rich renting out your time. Instead, you must find 'leverage'—through capital, people, or products with no marginal cost of replication (like code and media). His philosophy of wealth is deeply rooted in 'specific knowledge'—the things you know how to do that feel like play to you but look like work to others. This guide explores his systematic approach to achieving financial freedom without sacrificing your peace of mind.
"Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you."
"Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest."
"Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy."
"Making money is not a thing you do. It's a skill you learn."
"Building specific knowledge will feel like play to you but will look like work to others."
"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."
"A fit body, a calm mind, a house full of love. These things cannot be bought — they must be earned."
"Reading is faster than listening. Doing is faster than watching."
"If you can’t code, write books and blogs, record videos and podcasts."
"Judgment requires experience, but can be built faster by learning foundational skills."
"The internet has massively broadened the possible space of careers. Most people haven't figured this out yet."
"You will get rich by giving society what it wants but does not yet know how to get. At scale."
"Retirement starts when you stop sacrificing today for an imaginary tomorrow. When today is complete, in and of itself, you're retired."
"Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment."
"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it."
"Arm yourself with specific knowledge, accountability, and leverage."
"Pick an industry where you can play long term games with long term people."
"Apply specific knowledge, with leverage, and eventually you will get what you deserve."
"There is no skill called 'business.' Avoid business magazines and business classes."
"You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom."
"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."
"Escape competition through authenticity. No one can compete with you on being you."
"Become the best in the world at what you do. Keep redefining what you do until this is true."
"Productize yourself."
"Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now."
"Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage."
"When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place."
"Earn with your mind, not your time."
"Give me a lever long enough and a place to stand, and I will move the earth. Fortunes require leverage."
"Labor means humans working for you. It's the oldest and most fought-over form of leverage. Capital and labor are permissioned leverage."
"Leverage is a force multiplier for your judgement."
"Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work."
"Ignore people playing status games. They gain status by attacking people playing wealth creation games."
"You should be too busy to ‘do coffee,’ while still keeping an uncluttered calendar."
"Learn to sell. Learn to build. If you can do both, you will be unstoppable."
Seeing how Naval Ravikant approaches Wealth helps you apply the idea with more precision.
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