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Mark Zuckerberg built a trillion-dollar company by focusing on a simple, singular mission: to make the world more open and connected. His business strategy is characterized by an obsession with long-term growth over short-term revenue. He famously rejected Yahoo's billion-dollar acquisition offer when he was just 22 because he believed in the future of what he was building. Zuckerberg teaches that the best companies are those that are 'mission-driven,' using their business model as a powerful engine to drive change in the world, rather than just to make money.
"Building a mission and building a business go hand-in-hand. It is true that the primary thing that makes me excited about what we're doing is the mission, but I also think, from the very beginning, we've had a healthy understanding that we need to do both."
"Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life."
"I’m here to build something for the long term. Anything else is a distraction."
"By giving people the power to share, we're making the world more transparent."
"The dynamic of the world today is that people have a lot of different ways to express themselves."
"If you're always under the pressure of real-time, you're never going to have the time to think long-term."
"You don't need a miracle to start a company, you just need a plan."
"The most important thing that entrepreneurs should do is pick something they care about, work on it, but don't actually commit to making it a company until it actually works."
"The companies that work are the ones that people really care about and have a vision for the world, so do something you like."
"Advertising works most effectively when it's in line with what people are already trying to do."
"Zuckerberg: Yeah so if you ever need info about anyone at HarvardZuckerberg: Just askZuckerberg: I have over 4,000 emails, pictures, addresses, SNS[Redacted Friend's Name]: What? How'd you manage that one?Zuckerberg: People just submitted it.Zuckerberg: I don't know why.Zuckerberg: They "trust me"Zuckerberg: Dumb fucks Instant messages sent by Zuckerberg during Facebook's early days, reported by Business Insider (May 13, 2010)"
"I think that the future of communication will be increasingly video and immersive."
"I remember your internal post about how Instagram was our threat and not Google+. You were basically right. One thing about startups though is you can often acquire them. (private message to colleague on April 9, 2012 when Instagram was purchased) From documents revealed during a Federal Trade Commission lawsuit, as cited in "'It's better to buy than compete': The FTC is using Mark Zuckerberg's own words against him", Business Insider (10 December 2020)"
"The most important thing for a leader is to be able to listen."
"People don't care about what you say, they care about what you build."
"We're a mission-driven company. We're not just a company that happens to have a mission."
"The character of a company is the character of the people within it."
"You want to hire people who are better than you at the things they do."
"We don't build services to make money; we make money to build better services."
"Move fast and break things. Unless you are breaking stuff, you are not moving fast enough."
"Connectivity is a human right. We have a business, but we also have a mission to connect the world."
"I will only hire someone to work directly for me if I would work for that person."
"Greatness comes from the iteration of small things done well."
"Done is better than perfect."
"Strategy is about making choices. If you try to do everything, you end up doing nothing well."
"Instead of building walls, we can help build bridges."
"If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out."
"The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
"The best way to get started is to just start."
"Focus on building the best possible experience."
"My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit. But what being 'not just a company' means to me is building something that actually makes a really big change in the world."
"We exist at the intersection of technology and humanity."
"The question I ask myself almost every day is, 'Am I doing the most important thing I could be doing?'"
"We look for people who are passionate about something. It doesn't even necessarily have to be what we're doing."
"The trick isn't adding stuff, it's taking away."
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