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Most people misunderstand Ambition, but Jocko Willink saw it differently. This collection isolates their contrarian insights, backed by full source attribution so you can verify the context. Whether you're questioning conventional wisdom or seeking a fresh perspective, these quotes challenge how you think about Ambition. Keep this archive close when you need to cut through groupthink and see clearly.
"If you aren't failing occasionally, you aren't pushing yourself hard enough."
"The person who has never failed has never tried anything worth doing."
"It takes patience to lead people who don't yet understand the vision. You have to bring them along."
"If you want it, go get it. Nobody is going to give it to you."
"Stay humble. Stay hungry. Stay focused. And always, always, get after it."
"If you lack patience, you will likely lack the ability to lead long-term projects."
"Leading people is the most challenging and rewarding work you can do."
"The only limit is the one you put on yourself."
"If you want to be better, you have to be willing to work harder than everyone else."
"Discipline is not a punishment. It is a tool for success."
"Failure is the price of admission for greatness."
"Success is not given. It is earned."
"You are the only one who can make it happen."
Seeing how Jocko Willink approaches Ambition helps you apply the idea with more precision.
Pick one quote to guide a decision today, then return for deeper perspective.
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"Use this collection whenever you need Jocko Willink's lens on Ambition."