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Jim Collins identified patterns in Vision that most people miss. This collection reveals those insights, each quote preserved with full attribution and context. Use it to sharpen your thinking, spot leverage points, and avoid common mistakes. When Vision gets complicated, return here for the mental clarity Jim Collins would bring to the situation.
"Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going — for where you are going will almost certainly change p. xx"
Website: Wikiquote - Jim Collins (Built to Last: Successful Habits of Visionary Companies, 1994)
"Purpose = The organization’s fundamental reasons for existence beyond simply making money – a perpetual guiding star on the horizon, not to be confused with specific goals or business strategies p. 73"
Website: Wikiquote - Jim Collins (Built to Last: Successful Habits of Visionary Companies, 1994)
Seeing how Jim Collins approaches Vision helps you apply the idea with more precision.
Pick one quote to guide a decision today, then return for deeper perspective.
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"Use this collection whenever you need Jim Collins's lens on Vision."