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Jim Collins didn't just study Purpose—they mastered it. This archive captures the principles and frameworks they developed through direct experience. Each quote includes source context, allowing you to trace their thinking from observation to insight. Use this collection when you're serious about understanding Purpose at a deeper level, not just consuming motivational content.
"Purpose = The organization’s fundamental reasons for existence beyond simply making money – a perpetual guiding star on the horizon, not to be confused with specific goals or business strategies p. 73"
Website: Wikiquote - Jim Collins (Built to Last: Successful Habits of Visionary Companies, 1994)
Seeing how Jim Collins approaches Purpose helps you apply the idea with more precision.
Pick one quote to guide a decision today, then return for deeper perspective.
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"Use this collection whenever you need Jim Collins's lens on Purpose."