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Jeff Bezos built Amazon on a vision that spanned decades. He famously taught that if you want to build something great, you must be 'stubborn on vision, but flexible on the details. ' This means having an unshakeable commitment to the long-term goal, while remaining willing to pivot, experiment, and fail on the tactics to get there. Bezos's vision was always centered on the customer, believing that if you obsess over their needs, the business will inevitably follow.
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