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Ford was a capitalist, but he believed that service came before profit. 'A business that makes nothing but money is a poor business. ' He argued that if you provide a great service at a low price, profit will be the inevitable byproduct. He famously doubled his workers' wages to $5 a day, arguing that workers should be able to afford the product they make. He teaches that the highest form of business is one that serves the greatest number of people.
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