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Grant Cardone is the architect of the '10X Rule. ' He argues that 'success is your duty, obligation, and responsibility. ' He teaches that most people fail because they set goals that are too small and underestimate the effort required to reach them. Cardone's ambition is absolute: if you aren't obsessed with your goals, you are average. He teaches that 10X thinking is the only way to ensure you survive and thrive in any economy.
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