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Grant Cardone is the architect of the '10X Rule. ' He argues that 'success is your duty, obligation, and responsibility. ' He teaches that most people fail because they set goals that are too small and underestimate the effort required to reach them. Cardone's ambition is absolute: if you aren't obsessed with your goals, you are average. He teaches that 10X thinking is the only way to ensure you survive and thrive in any economy.
"The middle class is a trap. Work your way out of it."
"The best way to help people in need is to not be one of them."
"Treat your work like a mission, not a job."
"Be great or be nothing."
"The size of your vision will determine the size of the obstacles you are willing to overcome."
"As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's."
"Obsession is the engine of greatness. If you're not obsessed, you're just average."
"You have to be obsessed. You have to be all in."
"Never take advice from someone who has given up on their dreams."
"If you aren't obsessed with dominating, you'll be average at competing."
"Success is your duty, obligation, and responsibility."
"Set goals so big your problems pale in comparison."
"The moment you settle for 'good enough' is the moment you give up on excellence."
"Creativity is the engine of the 10X life."
"Never take advice from someone who has quit on their own dreams."
"Decide that you are going to be successful no matter what it takes."
"Don't wait for inspiration to strike; strike the match yourself."
"You can't get anywhere flying under the radar."
"You have to be obsessed with your work if you want to be the best at what you do."
"If you are not first, you are last."
"Set your sights so high that you have to focus every waking minute on hitting the target."
"The only way to reach your potential is to ignore everything else and go all-in on your mission."
"Competition is for sissies."
"You need to be a fanatic about your goals if you want to see them realized in the physical world."
"Be so loud and so present that the competition can't even be heard."
"You cannot get rich on a salary."
"The single biggest mistake most people make in life is not setting goals high enough."
"The best investment you will ever make is in yourself."
"Approach every day with the intention to dominate, not compete."
"The most innovative thing you can do for your business is to become omnipresent so the world cannot ignore you."
"Every morning, I decide to be a hunter."
"Work is the only way to get what you want out of life."
"Your problem is obscurity, not money."
"The only way to get what you want is to go out and get it."
"If you aren't striving for excellence, you are essentially settling for obscurity."
Seeing how Grant Cardone approaches Ambition helps you apply the idea with more precision.
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