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David Goggins approached Ambition from first principles, cutting through assumptions to reveal fundamental truths. This archive captures that thinking, giving you access to frameworks you can build on. Every quote is sourced and contextualized, allowing you to understand their reasoning. Use this when you need to think clearly about Ambition without inheriting broken mental models.
"You have to build a goal that is so big it makes you uncomfortable."
"The goal is to be uncommon amongst uncommon people."
"Greatness is not a permanent state. It's something you have to earn every single day."
"You have to be obsessed with your goals if you want to achieve them."
"If you want to be one of the few, you have to do what the few do. You have to work when nobody is watching."
"You can't achieve greatness by doing what everyone else is doing."
"You are in danger of living a life so comfortable and soft that you will die without ever realizing your true potential."
"Most people who are doubting you are doubting you because they can't see themselves doing what you are trying to do."
"Your goals should be so big that they scare you."
"You must be the person that others think is crazy because of how hard you work."
"Life is one big tug of war between mediocrity and trying to find your best self."
"We all have the ability to come from nothing to something."
"The only limit to your success is your own imagination and your willingness to work for it."
Seeing how David Goggins approaches Ambition helps you apply the idea with more precision.
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"Use this collection whenever you need David Goggins's lens on Ambition."