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Routine Quotes

Ben Horowitz is the co-founder of Andreessen Horowitz and the legendary former CEO of Opsware, known for his 'hard-core' approach to management that blends hip-hop philosophy with brutal business realism. Unlike generic leadership gurus, Horowitz gained his insights in the trenches of the dot-com crash, surviving a near-bankruptcy to sell his company for $1. 6 billion. He is most famous for his distinction between 'Peacetime' and 'Wartime' CEOs and his belief that culture is defined not by mission statements, but by the routine actions employees take daily.

"Culture is about the routine ways we interact with each other when the boss isn't looking."
Ben Horowitz
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Source: Book: What You Do Is Who You Are

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"The routine of setting clear goals and holding people accountable is the foundation of high performance."
Ben Horowitz
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Source: Blog: Accountability

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"Discipline equals freedom."
Jocko Willink
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Source: Book: Discipline Equals Freedom: Field Manual

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"The routine of the board meeting should be about seeking advice, not just reporting status."
Ben Horowitz
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Source: Article: Wall Street Journal

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"A routine of discipline in the small things leads to excellence in the big things."
Ben Horowitz
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Source: Book: What You Do Is Who You Are

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"Get out of bed. Get after it. Win the morning. Win the day."
Jocko Willink
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Source: YouTube: Jocko Podcast Motivation

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"The routine of the staff meeting is where the collective intelligence of the company is synchronized."
Ben Horowitz
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Source: YouTube: Andreessen Horowitz Internal Training

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"The routine of the 'one-on-one' is the best place to catch the 'black swan' events before they happen."
Ben Horowitz
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Source: Blog: One on One

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"If you win the morning, you win the day."
Tim Ferriss
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Source: Podcast: The Tim Ferriss Show

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"If you don't have a routine for training your people, you are essentially saying that you don't care about the quality of their work."
Ben Horowitz
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Source: Book: The Hard Thing About Hard Things

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"A routine of intellectual honesty is the only way to avoid the traps of your own ego."
Ben Horowitz
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Source: Podcast: The Tim Ferriss Show

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"You do not rise to the level of your goals. You fall to the level of your systems."
James Clear
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Source: Book: Atomic Habits

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"The routine of preparation is the only thing that can mitigate the inherent risk of a startup."
Ben Horowitz
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Source: YouTube: Startup Class at Stanford

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"If you don't have a routine for recruiting, you will always be behind the curve on talent."
Ben Horowitz
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Source: Book: The Hard Thing About Hard Things

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"The general who wins a battle makes many calculations in his temple before the battle is fought."
Sun Tzu
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Source: Book: The Art of War

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"Consistency in your management routine is what gives your employees the psychological safety to take risks."
Ben Horowitz
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Source: Book: What You Do Is Who You Are

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"The operating rhythm of a company is the heartbeat of the organization. If the rhythm is off, the company will eventually fail."
Ben Horowitz
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Source: Podcast: a16z Podcast

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"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
Aristotle
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Source: Book: Nicomachean Ethics

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"A routine of transparency is the only way to build lasting trust within an organization."
Ben Horowitz
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Source: Podcast: a16z Podcast

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"The struggle is not a failure; it is the routine state of being for anyone trying to do something great."
Ben Horowitz
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Source: Book: The Hard Thing About Hard Things

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"At dawn, when you have trouble getting out of bed, tell yourself: 'I have to go to work—as a human being.'"
Marcus Aurelius
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Source: Book: Meditations, Book V

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"The routine of self-reflection is what separates a good CEO from a great one."
Ben Horowitz
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Source: YouTube: PandoDaily Interview

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"The routine of the daily stand-up is about alignment, not just updates."
Ben Horowitz
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Source: YouTube: a16z Kitchen Talk

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"Motivation gets you going, but habit is what keeps you going."
Zig Ziglar
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Source: Speech: Born to Win

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"Culture is not a set of beliefs; it is a set of actions. It is the routine things people do every single day."
Ben Horowitz
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Source: Book: What You Do Is Who You Are

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"Programming the culture requires a routine of constant reinforcement and storytelling."
Ben Horowitz
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Source: Book: What You Do Is Who You Are

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"Create a machine that works. A great routine is a machine for progress."
Ray Dalio
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Source: Book: Principles

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"The routine of mentorship is how you scale your own knowledge across the entire organization."
Ben Horowitz
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Source: Blog: Mentorship

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"The routine of 'managing by walking around' is only effective if you actually listen to what people are saying."
Ben Horowitz
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Source: Podcast: Masters of Scale

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"Intentions don't matter. Actions do. That's why being the type of person who gets things done is more important than any goal."
Naval Ravikant
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Source: Podcast: The Naval Podcast

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"You need a routine for feedback. If you only give feedback during annual reviews, you are failing as a manager."
Ben Horowitz
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Source: Article: Fast Company Interview

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"The first thing that I would say to any CEO is that you have to have a process for how you run the company."
Ben Horowitz
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Source: YouTube: Stanford Graduate School of Business Talk

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"The only way to become a champion is by going through these repetitions every single day."
Arnold Schwarzenegger
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Source: Documentary: Pumping Iron

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"If you want to change the culture, you have to change the daily routines of the people in the building."
Ben Horowitz
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Source: Book: What You Do Is Who You Are

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"Peacetime CEO knows that proper protocol leads to winning. Wartime CEO violates protocol in order to win."
Ben Horowitz
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Source: Inspired by: Blog Post: Peacetime CEO/Wartime CEO

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Why these quotes matter

Ben Horowitz's contributions matter because they transform the abstract concept of 'culture' into a tangible set of daily routines and management disciplines. His philosophy of the 'operating rhythm' ensures that information flows efficiently, preventing the 'management debt' that destroys most scaling companies.

How to apply them daily

Apply Ben Horowitz's teachings by implementing a non-negotiable routine of one-on-one meetings focused on the employee's agenda and using staff meetings to tackle the most difficult, 'wartime' problems rather than just status updates. Focus on 'What You Do' by auditing your daily actions to see if they align with the culture you claim to want.

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"In the end, Ben Horowitz reminds us that 'what you do is who you are,' and greatness is found in the discipline of the daily struggle."