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Serena Williams didn't just study Focus—they mastered it. This archive captures the principles and frameworks they developed through direct experience. Each quote includes source context, allowing you to trace their thinking from observation to insight. Use this collection when you're serious about understanding Focus at a deeper level, not just consuming motivational content.
"If you can keep playing tennis when somebody is shooting a gun down the street, that's concentration."
"Every time I step out on the court, I try to play as if it's my last match. That intensity is a habit."
"You have to be selfish with your time if you want to achieve something great."
"If you don't take the time to do it right, when are you going to find the time to do it over?"
"I don't think I ever missed a day of practice because I knew what I was sacrificing for."
"I don't like to focus on the past. I like to focus on what I'm doing now."
"I'm really good at blocking things out. I've had to be."
"To be a top athlete, you have to be obsessed with your health and your movement."
"There were so many times when I wanted to go out with my friends, but I had to go to the court instead."
"I don't think about the legacy. I think about the next practice, the next ball, the next habit."
"I had to learn early on that you can't have everything at once. You have to choose what matters most."
"You can't be afraid to lose sleep or miss parties when you have a vision that no one else sees."
"I’ve always said that if I’m playing my best, no one can beat me."
"Every time I step on the court, I'm there to do a job."
"I love the pressure. I love the feeling of having to perform when it matters."
"I don't focus on what I'm up against. I focus on my goals and I try to ignore the rest."
"I never look back. I'm always looking forward to the next challenge."
"You just have to prove to yourself that you can go out there and be the best that you can be and not prove anything to anyone else."
"I'm a very focused person. When I have a goal, I don't let anything get in the way."
"You have to be fearless. You have to be able to go out there and just play."
"I don't think about the legacy. I just think about the next match."
"I am a very focused person. Once I set my mind to a routine, I stick to it no matter what."
"I never look back, I always look forward."
"Winning is important, but the work you put in before you win is what really counts."
"I'm a athlete, and I'm a black woman, and I'm a mother, and I'm a wife. I'm all these things, and I have to find a way to balance them."
"I am a perfectionist. I'm pretty much an insatiable perfectionist."
"I don't focus on the records. I focus on the next ball."
"I don't think about my legacy. I think about the next thing I need to do."
Seeing how Serena Williams approaches Focus helps you apply the idea with more precision.
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"Use this collection whenever you need Serena Williams's lens on Focus."