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John D Rockefeller approached Goals from first principles, cutting through assumptions to reveal fundamental truths. This archive captures that thinking, giving you access to frameworks you can build on. Every quote is sourced and contextualized, allowing you to understand their reasoning. Use this when you need to think clearly about Goals without inheriting broken mental models.
"The common man's best chance for success is to find a business that is already successful and then do it better."
"Singleness of purpose is one of the chief essentials for success in life, no matter what may be one's aim."
"Good management consists in showing average people how to do the work of superior people."
"Every day that you do not start your day with a plan is a day that you have lost."
"I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty."
"The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun."
Source: Book: How to Win Friends and Influence People (Cited)
"I would rather hire a man with enthusiasm than a man who knows everything."
"I never would have been able to tithe the first dollar I earned if I had not tithed my first penny."
"A friendship founded on business is better than a business founded on friendship."
"I believe that thrift is essential to well-ordered living."
"Don't be afraid to give up the good to go for the great."
"I can think of nothing less pleasurable than a life devoted to pleasure."
"The most important thing for a young man is to establish a credit—a reputation, character."
"He who works all day has no time to make money."
"The secret to success is to do the common things uncommonly well."
"Charity is injurious unless it helps the recipient to become independent of it."
"I always tried to turn every disaster into an opportunity."
Source: Book: Titan: The Life of John D. Rockefeller, Sr.
"I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature."
"I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but that it owes every man an opportunity to make a living."
"Giving is the secret to a healthy life. Not necessarily money, but your time, your love, your service."
"I believe that the law was made for man, and not man for the law; that government is the servant of the people and not their master."
"I would rather earn 1% off a 100 people's efforts than 100% of my own efforts."
"Our cup will truly run over only after we have sealed the cracks."
"I was early taught to work as well as play, my life has been one long, happy holiday; full of work and full of play—I dropped the worry on the way—and God was good to me every day."
"Success comes from keeping the ears open and the mouth closed."
Source: Book: John D. Rockefeller: The Wealthiest Man in American History
"I have ways of making money that you know nothing of."
Source: Interview: Testimony before the Hepburn Committee
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"Use this collection whenever you need John D Rockefeller's lens on Goals."