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Jack Ma, the founder of Alibaba, famously stated his priority list: 'Customers first, employees second, and shareholders third. ' He argued that Wall Street will run away when the crisis comes, but your employees and customers will stay if you treat them right. He built an e-commerce empire by focusing on the 'little guys'—small businesses—rather than the giants. Ma teaches that business is about solving social problems; the bigger the problem, the bigger the opportunity.
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